Shining the Spotlight: Market Research on the Modern Family
Three best-in-class market research companies came together in 2015 to conduct a unique study on decision-making in the modern family. FocusVision, Campbell Consulting’s long-time client, provided the technology solutions that made the study possible – creating a unique mix of qualitative and quantitative outreach to result in an in-depth look at how today’s families are making decisions.
We took the lead on promoting both the methodology and the results to target media groups, leading with industry-specific publications for our B2B client, and also including horizontal news media covering families and parenting. The strategy was to release the findings in stages to create an ongoing stream of information to target media. It paid off with extensive industry coverage, and nice mentions in mainstream media such as the Wall Street Journal and The Washington Times.