Campbell Helps Launch DrinkTanks’ Successful Kickstarter Campaign
When DrinkTanks made plans to launch a Kickstarter campaign it turned to Campbell to lead its public relations effort. Knowing that Kickstarter campaigns tend to live or die by their success – or lack thereof – of the first days of the campaign, we had all hands on deck to ensure a successful launch. We put together a comprehensive plan that aligned closely with DrinkTanks’ social media strategy. We reached out to local, regional and national media. The coverage was extensive, and between their excellent social media and the online press reviews and raves, DrinkTanks hit their funding goal and then some – exceeding their goal by over 400%. From Outside to Men’s Journal to the nation’s top beer blogs, DrinkTanks has definitely been enjoying being in the spotlight!